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大学英语六级阅读部分通关秘籍.docx

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大学英语六级阅读部分通关秘籍.docx

大学英语六级阅读部分通关秘籍 第一部分六级快速阅读 六级快速阅读概况与解题基本方略: 六级的快速阅读和四级快速阅读的形式、 比例、分值、包括解题方法都很像。 一篇六级 速读全长约1000词至1200词左右,需要考生在 15分钟内完成,请记住,涂卡时间也是算 在这15分钟之内的。 倒看原则:先看题目,再 按图索骥”回到原文中去; 标记原则:数据、年代、地名、人名、组织名、大写名称等等经常在题目和原文中互相 昭应; 八、、丿—匕, 注意标题:小标题会成为很多题目层次的分界线, 下文中并没有出现, 但今后的考试中 要特别注意。 请在10分钟内完成以下题目。 The History of Pizza Hut Pizza Hut was started in 1958, by two brothers in Wichita, Kan sas. Frank and Dan Carney had the idea to ope n a pizza parlor. They borrowed $600 from their mother, and ope ned the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Excha nge un der the ticker symbol PIZ. In 1986, Pizza Hut in troduced delivery service, someth ing no other restaura nt was doing. By the 1990s Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anni versary, and laun ched their famous campaig n "The Best Pizzas Un der One Roof." In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Huts market share has slowly eroded because of intense competiti on from their rivals Domi nos, Little Caesars and n ewcomer Papa Joh ns. Home delivery was a drivi ng force for success, especially for Pizza Hut and Domi nos. However, this forced competitors to look for new methods of increasing their customer bases. Many pizza cha ins decided to diversify and offer new non-pizza items such as buffalo win gs, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variati ons are popular today as well. For example, chicke n is now a com mon topp ing found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaura nts worldwide. They were tryi ng to offer many differe nt food items for customers who did nt n ecessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly differe nt - differe nt eno ugh that customers will think it s a whole new product. For example, lets look at some of the pizzas Pizza Hut has marketed in the past. I n 1983, Pizza Hut in troduced their Pan Pizza, which had a guara ntee of being ready to eat in 5 minu tes whe n dining at Pizza Hut restaura nts. In 1993, they in troduced the "BigFoot,"

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